Recently the United States Tennis Association stated that a rising problem in the tennis world is that younger players between the ages of twelve and eighteen are not becoming USTA members. In order to solve this problem, the USTA needed to cobrand with another company that caters to a younger audience. EXOUS is
a fun, exciting tennis brand that specilizes in visual zines that inspire younger players to participate in the sport of tennis. Along with a colorful zines, EXOUS also cobrands with the USTA to hold an annual national tournament. Posters for the tournament can be found throughout tennis clubs in the U.S. as well as inside the EXOUS magazine. By being inspired to sign up for the EXOUS tournament, USTA membership for younger players will rise and the USTA membership issue will be resolved.
a fun, exciting tennis brand that specilizes in visual zines that inspire younger players to participate in the sport of tennis. Along with a colorful zines, EXOUS also cobrands with the USTA to hold an annual national tournament. Posters for the tournament can be found throughout tennis clubs in the U.S. as well as inside the EXOUS magazine. By being inspired to sign up for the EXOUS tournament, USTA membership for younger players will rise and the USTA membership issue will be resolved.